Associate Director, Brand Social Media Content Strategy & Creator job in Franklin Lakes
Job Type
Location
Salary
Date posted
Job title
Franklin Lakes, New Jersey - NJ Becton, Dickinson and Company
| Job Ref: | R-540247 |
| Employer: | Becton, Dickinson and Company |
| Category: | Brand Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 160,900.00 - 265,400.00 per year |
Location | |
| State: | New Jersey - NJ |
| City: | Franklin Lakes |
| Map: | United States, New Jersey , Franklin Lakes (Show on map) |
Description | |
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Job Description Summary
Job Description We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us. Job Summary The Associate Director of Social Media Content Strategy & Creation shapes BD's enterprise social and web engagement strategy to strengthen external presence, elevate corporate brand visibility, and drive meaningful engagement with healthcare professionals, customers, and patients. This role builds and governs a unified brand engagement framework across earned, paid and owned channels, ensuring integration with BD's ambitions, goals and priorities. Operating as a strategic connector across Corporate Communications, Brand, Digital Marketing, Business Units, and Medical/Legal/Regulatory, this role accelerates high-quality content creation, streamlines compliant workflows, and embeds social as a core lever within omnichannel plans. This individual will own KPI definition, data, and analytics for social engagement, using insights to enhance BD's corporate brand equity, positioning, quality content creation, and embeds social as a core lever within omnichannel plans. Key Responsibilities Enterprise Brand Social & Web Strategy, Governance, and Brand Integration
Content Strategy, Creation, and Compliant Delivery
Marketing Operations & Cross Functional Enablement
KPI Definition, Data & Analytics Ownership (Brand Value)
Required Education and Experience
Preferred Qualifications
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. Why Join Us? A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day. To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place. To learn more about BD visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics. At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Health and Well-being Benefits
Other Well-being Resources
Retirement and Financial Well-being
Life Balance Programs
Other Life Balance Programs
Leave Programs
Required Skills Optional Skills Primary Work Location USA NJ - Franklin Lakes Additional Locations Work Shift At BD, we are strongly committed to investing in our associates-their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You. Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates' progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles. Salary Range Information $160,900.00 - $265,400.00 USD Annual | |
ref: (R-540247) 6 hours ago
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